Why Outdoor Media Advertising is more Effective way of Branding?

Outdoor Advertising

Outdoor Media Advertising means out of home advertising it is also called OOH Advertising. Outdoor Advertising is more effective way for people awareness of particular products and branding. It is best way for people easy see your Advertising Banner, Billboard and Digital Billboard in public places.

Outdoor Advertising Types:

-Billboard Advertising
-Street Furnitue
-Transit

There are so many attractive ways for Outdoor Advertising to people attract your advertising. Like think different or out of the box of creative related of your products and brand and spared some Msg form it. Billboard Advertising it is very quick and impactful. It is engaging medium. Great audience reach, target locations. Billboard Advertising, Banner Advertising, Street Advertising this is best way of advertising.

What is Newspaper Advertising, Types of this and Why it is so Important.

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Advertising is nothing but is the action of calling public attention to something, especially by paid announcements. Newspaper Advertising means print ads that run in local or national daily or weekly news publications. There are so many factors of advertising like Print Media Advertising, Television Advertising, Digital Billboard Advertising, Internet Advertising or any other specific media.

Different Types of Newspaper Advertisements:

– Classified Ads: There are text classifieds and display classifieds.

– Spotlight Ads: These are highlighted in a particular background color.

– Business Card Ads: These advertisements are in the size of a business card or even bigger with thick outer borders.

– Circular Ads: These advertisements are the ones that are not usually printed in the newspaper.

– Display Ads: Display ads are the newspaper ads that garner much attention as they occupy a larger space in the newspaper.

Why Newspaper Advertising is Important:

Newspapers accounted for 33% of all advertising spend. TV made up 31% and online

– Trusted and active Medium
– Flexibility, immediate and timely
– Wide Audience and affordable
– Engaging, reach and fastest form of advertising

These are main points for Newspaper Advertising is so useful and more effective way to target numerous as well as best audience. Noble Publicity is one of the best Newspaper Advertising Agency, Print Advertisement Company in Malad, Mumbai, India.

Outdoor Advertising

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While walking in the market or driving to work or simply going for a walk; we all have seen huge billboards, glow signs, posters on vehicles on the bus stops installations at mall entrances and big buildings. All these are part of outdoor advertising. Outdoor or as popularly known out of home (OOH) advertising that focuses to reach the consumer when he is outdoors. It is an important part of any advertising campaign. Its purpose is to make customer aware of brands and keep hammering in his memory what he is already aware of.  The Outdoor Advertising Association of America says that consumers spend 70% of their time outdoors. So it is important to catch them there. There are different types of Outdoor Advertising Medium. They are:

Billboard Advertising

These are extremely efficient and cost effective means of communication of your brand. They offer result driven advertising. They are generally placed on sides of roads where they get undivided attention of the passersby.  Billboards work well alone or in tandem with T.V., radio, internet and mobile.

Street Furniture

It consists of bus shelters, benches, news racks, telephone booths, mall kiosks. This sort of advertising connects with consumer at more intimate level and offers wider reach. It is beneficial for society too as earning from this sort of advertising is spent on building and maintaining all these facilities.

Transit

It is basically advertising on moving vehicles such as buses, trucks, taxis, autos and in Mumbai Metro trains also. Though static yet advertising on railway station and bus stand too come under this category. Airport Advertising, ads on tickets and other paraphernalia related to travelling are part of it. Ad is highly visible and effective

Digital

It is done on two main platforms, one is digital place based networks and other is Digital Billboards and Signage. They too are equally beneficial for the place owner where they are displayed and the advertiser as they directly communicate to consumer.

 

Other than these, there are aerial advertising, billboard bicycles, town crier, posters, and lamp post banners plus wallscapes also.

 

Outdoor Media Advertising not just convey the company’s brand image but helps the business get discovered and found also.