What is Newspaper Advertising, Types of this and Why it is so Important.


Advertising is nothing but is the action of calling public attention to something, especially by paid announcements. Newspaper Advertising means print ads that run in local or national daily or weekly news publications. There are so many factors of advertising like Print Media Advertising, Television Advertising, Digital Billboard Advertising, Internet Advertising or any other specific media.

Different Types of Newspaper Advertisements:

– Classified Ads: There are text classifieds and display classifieds.

– Spotlight Ads: These are highlighted in a particular background color.

– Business Card Ads: These advertisements are in the size of a business card or even bigger with thick outer borders.

– Circular Ads: These advertisements are the ones that are not usually printed in the newspaper.

– Display Ads: Display ads are the newspaper ads that garner much attention as they occupy a larger space in the newspaper.

Why Newspaper Advertising is Important:

Newspapers accounted for 33% of all advertising spend. TV made up 31% and online

– Trusted and active Medium
– Flexibility, immediate and timely
– Wide Audience and affordable
– Engaging, reach and fastest form of advertising

These are main points for Newspaper Advertising is so useful and more effective way to target numerous as well as best audience. Noble Publicity is one of the best Newspaper Advertising Agency, Print Advertisement Company in Malad, Mumbai, India.


Newspaper Advertising Agency

A promotional print that is run in daily or weekly newspapers is called Newspaper Advertisement. It is one of the oldest forms of advertising. It holds a place of prime importance for the business people. Advancement of technology has opened many new mediums for advertising such as Online Advertising, TV etc. But these are for masses and Print Advertising is for a specific target audience. Precisely, that’s why print ad agencies are flourishing by day and night. As far as paper is concerned, advertising generates approximately 70 -80% of newspaper’s total revenue. There are many types of print ads which you can opt for.

Types of print ads

1.)   Classified Ads-

These are short ads which appear on the specific page for classifieds. There are text classifieds which consist of three or four lines of text only and then there are display classifieds which have some small images with text as well. These are run for a specific time period and take less space so they are considered cost effective and efficacious. These are best suited for personal requirements such as buying/selling property/vehicle, name change etc.

2.)   Display Ads-

These are big ads which could appear on any page of newspaper except on editorial, obituary or classified page, in quarter, half or full page as desired by advertiser. It may contain text, image, and logo with other information regarding product or service it is promoting. These are basically used by big establishments for retail, branding, tender/public notice, special appointments etc.

3.)   Spotlight Ads-

These are ads with highlighted background to make them stand apart. They are generally put in classified section only, but a bit costlier than classifieds.

4.)   Business card Ads-

These are of a size of business card with thick outlines. They grab attention at once due to strong outlining and could be placed anywhere in newspaper.

How Ads are Charged-

Newspaper Ads are charged as per space they occupy in the paper, generally per cm2, for display ads it is modified into page space to make the conversion simpler such as 1/8 page, quarter page, half page or full page. Noble Publicity is one of the best Newspaper Advertising Agency in Mumbai.

This is a brief info on newspaper advertising; this charming world of written word is here to stay. No advancement can replace it as it is the base for all the development.

Noble Publicity: Advertising Company in Mumbai.

This is the post excerpt.

Noble Publicity service is 360 degree advertising with the motto of creativity with strategy. We create advertising and make strategy to increase your sales. It is not just our business; it is our passion and love. We design a strong brand, further infuse life with a tag and a name which reflect your philosophy, make strategies to make it stand tall. We create compelling designs and outstanding advertisements keeping in mind the DNA of your brand.  We do in-depth investigation and deliver insightful fresh ideas that help brand build a long lasting relationship with the audience. We provide our client unique and tailor-made plans to give their brand maximum exposure and reach in a very cost effective manner. We help them opt for the right kind of media by planning justified mix of traditional and cutting edge media in such a way that it takes the brand straight to the target audience in a very impressionable manner.  We do all OOH promotions


We do all ATL/BTL activities; appropriate placing of advertisements, Newspaper Advertising Agency, creating POS (point of sale) putting up kiosks and stalls, organize events for promotions and in-house programs. We have a full fledge event management department under our wings with hands on experience. We provide Brand Development and Promotion, 360 degrees solutions, advertising in print, on radio and television, outdoor and ambit advertising to direct marketing, launching, indirect advertising, digital marketing, web app designing, Outdoor Media Advertising, website designing et al. We are a full fledge agency with 50+ individuals with the people madly in love with their jobs.

Maruti Suzuki, Nexa, Infinity cars, ICICI bank (auto loan), HDFC bank (auto loan), Magna Publishing Company, Great Escape Water Park are some of our esteemed clients.